The End of Ford’s 30 Year Truck Streak

Ford Motor Co. has long started its Truck of the Year Streak, in 1977. It was the Year Star Wars Premiered in Theaters and AJ Foyt won his record 4th Indy 500. Now, in the 30th year, the streak has ended, frozen by Toyota Tundra as it took the Motor Trend’s Truck of the Year award.

In the 1990, Ford’s Motto at One Time was “The Best Never Rest”. But now, it is “Bold Moves”, which is barely enough to keep the Streak alive.

An author in sportingnews.com wrote, “Even though I am a Toyota Guy, a lot of this shift has to do with Toyota ‘Moving Forward’ on their NASCAR Program, which NASCAR drives a lot of Auto Purchases not only here, but all over the World, and in the near future, I’d love what Ford has done since Mark Martin was sold off to the highest bidder at Ginn/DEI was not worth having to take pride in Driving a Ford Lately because I’d hate to break the news to all the true truck purists, but sadly, this would be no longer Built Ford Tough as history’s greatest streak comes to an end just like why there ain’t no new episodes on TV because of the Strike and the true color of society has shown its color in this country because ‘The Truck Streak’ has ended.”

Some of you might not believe it, but Toyota Tundra is indeed the 2008 Truck of the Year – a sad fact for Ford.