“Ultimate Fan Champion” Will be Decided Next Week
Ford Motor Company will allow NASCAR fans to compete with each other with Ford’s “Race to the Dream” promotion. Participants who joined the Built Ford Tough Race to the Dream Ultimate Fan Experience” promotion and chosen as one of the nine finalists will meet at the Homestead-Miami Speedway from November 10 to 11 to compete with each other aboard Ford Fusions race cars as well as Ford trucks.
Todd Eckert, Ford Truck and SUV marketing communications manager commented:
“The Built Ford Tough Race to the Dream Ultimate Fan Experience has been a major success in its first three years and we expect more of the same in 2007. We’ve connected with thousands of consumers and provided them with an opportunity to learn more about the best-selling and most capable lineup of trucks in America – Ford F-Series – while giving them a chance to win a racing experience only Built Ford Tough Trucks and Ford Racing could provide."
Tim Duerr, NASCAR marketing manager, Ford Racing Technology also commented:
“Race to the Dream has been a major success for us because not only has it allowed us to communicate on a more personal level with our loyal Ford fans, it also exposes others to the impressive new products we have to offer. We like to say there’s a little bit of racing in everything we do and nothing is a better example of that than Race to the Dream. We feel like this is a home run for us from a marketing standpoint, and it obviously has been a hit with the fans."
The winner will take home the title of “Ultimate Fan Champion” and will a guest at the Ford Championship Weekend NASCAR finales in November 16 to 18. According to Ford, other prizes/benefits for the winner include:
* All areas access to all three Ford Championship Weekend NASCAR races
* Being an honorary member of the No. 21 Wood Brothers crew for driver Bill Elliott during the Ford 400 NASCAR Nextel Cup Series race on Nov. 18
* Being honorary starter for the Ford 300 NASCAR Busch Series race on Nov. 17
* Riding in the pace truck at the Nov. 16 Ford 200 NASCAR Craftsman Truck Series race
* “Meet and greets” with Ford NASCAR drivers and personalities throughout the weekend
* A live national television interview capturing the excitement of the Race to the Dream experience
Watch out for this event next week.
Todd Eckert, Ford Truck and SUV marketing communications manager commented:
“The Built Ford Tough Race to the Dream Ultimate Fan Experience has been a major success in its first three years and we expect more of the same in 2007. We’ve connected with thousands of consumers and provided them with an opportunity to learn more about the best-selling and most capable lineup of trucks in America – Ford F-Series – while giving them a chance to win a racing experience only Built Ford Tough Trucks and Ford Racing could provide."
Tim Duerr, NASCAR marketing manager, Ford Racing Technology also commented:
“Race to the Dream has been a major success for us because not only has it allowed us to communicate on a more personal level with our loyal Ford fans, it also exposes others to the impressive new products we have to offer. We like to say there’s a little bit of racing in everything we do and nothing is a better example of that than Race to the Dream. We feel like this is a home run for us from a marketing standpoint, and it obviously has been a hit with the fans."
The winner will take home the title of “Ultimate Fan Champion” and will a guest at the Ford Championship Weekend NASCAR finales in November 16 to 18. According to Ford, other prizes/benefits for the winner include:
* All areas access to all three Ford Championship Weekend NASCAR races
* Being an honorary member of the No. 21 Wood Brothers crew for driver Bill Elliott during the Ford 400 NASCAR Nextel Cup Series race on Nov. 18
* Being honorary starter for the Ford 300 NASCAR Busch Series race on Nov. 17
* Riding in the pace truck at the Nov. 16 Ford 200 NASCAR Craftsman Truck Series race
* “Meet and greets” with Ford NASCAR drivers and personalities throughout the weekend
* A live national television interview capturing the excitement of the Race to the Dream experience
Watch out for this event next week.
posted by ShaneCarter at
10:46 PM
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