Ford Models Conquer TV Shows

All-new 2008 Ford models are now getting ready for their appearance in the new season of some of the popular television series.

According to Ford Global Brand Entertainment (FGBE) manager, Bob Witter:
"The demand for our vehicles is unprecedented. Our placement garage is pretty well empty. We’ve got cars working all over town."

Al Uzielli, senior adviser of FGBE also commented: "That kind of product integration is important because it compliments our traditional advertising and creates a sense of emotion for our vehicles. By being located in the heart of one of the world’s creative capitals we can seek out opportunities that further our products in totally unique ways." Uzielli is also one of the creators of FGBE.

FGBE has been loaning new Ford vehicle models to studios and other production networks. In return, these Ford models are being aired on TV, movies, and other media. In addition, Ford models are also being used by some of the main characters of certain TV shows on its episodes.

One of the latest additions to Ford's celebrity vehicles is the 2008 Lincoln MKX. Dana Delaney, the newest character in "Desperate Housewives" will go aboard this model when she drives down the Wisteria Lane.
"The guys at Ford have been invaluable. On Wisteria Lane, everything has to be perfect including the cars. The Ford team works with our producers in making critical story decisions on what’s right for our characters. They’re always looking for what’s best for Ford and we’re always looking for what’s best for the show. In the process we’ve developed an incredibly strong symbiotic relationship." said Bo Ehrig, transportation director for "Desperate Housewives."

NBC's new TV series "Life" will also feature Ford models. According to Brian Daly, senior VP with Team Detroit, the transportation director for the series called him up and asked him to provide the show with an American-made car to be driven by Damian Lewis, which portrays the lead character in the series. Daly said: "Lewis plays a cop who spends a lot of time in his car, it’s practically his office. I sent a 2008 Ford Taurus over for an audition and they loved it. The character is young and the car is brand new. Plus, from a practical point-of-view it's large enough to accommodate cameras for interior shots."

Other upcoming TV shows that will feature Ford, Jaguar, Mazda, Range Rover, and other Ford vehicle models include "The Neighbors," "Notes from the Underbelly," "Pushing Daises," "Chuck" and "Dirty Sexy Money." Other shows also include "Brothers and Sisters," "CSI:Miami," and "Curb Your Enthusiasm."