Ford Posted Strong Q2 2007 Sales

Although the consumer demands for Ford crossover sport utility vehicle models continue to grow rapidly with string sales, the overall sales of the Dearborn, Michigan-based automaker declined for the month of July 2007. Sales were down by 19% compared to the previous year of the same period.

According to Mark Fields, Ford's President of the Americas:
"We are encouraged by the progress we have made and consumers' response to our new products. At the same time, we know we have a lot of work to do, and July is a sobering reminder of the economic and competitive challenges we face."

But these sales results is for the United States alone. The good news is... Ford Motor Company has earned high revenue with its 2007 second quarter (Q2) global sales. Ford posted a $44 billion income in Q2 2007, a 6% increase compare to the second quarter of 2006.

Ford President and Chief Executive Officer Alan Mulally said:
"We continue to focus on the four priorities of our plan - restructuring the business to operate profitably, accelerating the development of new products that our customers want and value, funding our plan and improving our balance sheet, and working even more effectively together as one global Ford team, leveraging our assets. Our team is very encouraged by the significant progress we are making. We recognize the challenges that lie ahead and remain fully committed to delivering our plan."

Check out Ford's sales highlights for the second quarter of 2007, according to a Ford Motor Company official press release.

* Strong performance in the J.D. Power and Associates Initial Quality Survey, with five segment winners - Ford Mustang, Mercury Milan, Lincoln MKZ and Mark LT, and Mazda MX-5 Miata - more than any other manufacturer.
* Ford Edge recognized as "Highest-Ranked Midsize MAV" in the J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study.
* Fifth consecutive year of improved manufacturing productivity as measured by the Harbour Report North America 2007.
* Ford Edge the best-selling mid-size crossover in second quarter.
* Ford Taurus, Mercury Sable and Ford Taurus X earned five-star crash-test ratings from the National Highway Traffic Safety Administration (NHTSA).
* Ford earned the most Top Safety Picks from the Insurance Institute for Highway Safety (IIHS) in the company's history, with Ford Edge, Ford Taurus, Ford Taurus X, Lincoln MKX and Mercury Sable taking top honors.
* Strong Ford Europe sales - up about 5 percent in first half of 2007.
* Record Land Rover sales - up 8 percent in first half of 2007.
* Ford China sales up 22 percent in first half of 2007.
* Achieved $1.1 billion in cost savings in first half 2007, including $600 million in the second quarter.
* Reduced North America personnel by 6,400 in the second quarter.
* Completed sale of Automobile Protection Corporation (APCO) and Aston Martin.

[source: Ford]