Premium Hatchback Ford Fusion launched in Indian Market
Last Tuesday Ford India has launched a diesel variant of its premium hatchback Ford Fusion with a price tag of Rs 6.69 lakh. The introduction of the hatchback Ford is an indication that the local market is now considering the idea of compact cars.
Ford’s new diesel variant hatchback is powered with a 1.4 liter Duratorq engine which is eligible for a six percent rebate in excise duty on small cars.
According to company Managing Director and President, Arvind Mathew in an interview with reporters during the launching of the new Ford Fusion, “Our customers were demanding a diesel variant of Fusion. Based on their feedback, we are launching the new product."
Ford India is presently selling a petrol variant of Fusion wit a price tag of Rs 6.41 lakh in Delhi.
Mr. Mathew further said that the company intends to further enhance its share in the mid-size segment with the launching of the new Fusion. And when asked about plans for small cars he said, “At the moment, we are not looking at that price point; we are just looking at a small car. Ford does not have any product in that price range."
He also added that the company might consider such low cost car costing around $3,000 just like the ones offered by Renault-Nissan if and only if “customers demanded for it. We are always focused on what our consumers want... if our consumer comes back and says here are the trade-offs, I am willing to make ($3,000 car) and this is what I will accept and live with."
Tata Motors is also planning to introduce a compact car at Rs 1 lakh by the middle of next year. But Mr. Mathew preferred to stay non-committal to the company’s plans if such scenario will really push through. He said, “At the moment, I am not being categorical, I am very curious to see how this car looks like."
Ford’s new diesel variant hatchback is powered with a 1.4 liter Duratorq engine which is eligible for a six percent rebate in excise duty on small cars.
According to company Managing Director and President, Arvind Mathew in an interview with reporters during the launching of the new Ford Fusion, “Our customers were demanding a diesel variant of Fusion. Based on their feedback, we are launching the new product."
Ford India is presently selling a petrol variant of Fusion wit a price tag of Rs 6.41 lakh in Delhi.
Mr. Mathew further said that the company intends to further enhance its share in the mid-size segment with the launching of the new Fusion. And when asked about plans for small cars he said, “At the moment, we are not looking at that price point; we are just looking at a small car. Ford does not have any product in that price range."
He also added that the company might consider such low cost car costing around $3,000 just like the ones offered by Renault-Nissan if and only if “customers demanded for it. We are always focused on what our consumers want... if our consumer comes back and says here are the trade-offs, I am willing to make ($3,000 car) and this is what I will accept and live with."
Tata Motors is also planning to introduce a compact car at Rs 1 lakh by the middle of next year. But Mr. Mathew preferred to stay non-committal to the company’s plans if such scenario will really push through. He said, “At the moment, I am not being categorical, I am very curious to see how this car looks like."
posted by ShaneCarter at
11:37 PM
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