Ford is selling its UK brands
We are all aware of the Way Forward plan from Ford. And late last year, they were forced to implement job cuts, to close some of their production plants and to sell some of their brands. In fact, earlier this year, one of the members of the Premier Automotive Group, Aston Martin was sold. Now, Ford is moving way forward. And the movement was not that impressive.
Last week there were news about Ford to sell some of their UK brands. Some ford officers were noted saying, they are open for option. This was the same thing that the officers of the Chrysler group said when they plan to sell the brand. So many people have assumed that Ford will sell their UK brands such as Land Rover and Jaguar. As for Volvo, the highest profitable subsidiary of Ford, the US car maker doesn’t have any plan of selling it.
However, on the news that I read today, Ford Motor Company is seeking for buyers of their brands Land Rover, Jaguar including their most cash-gaining subsidiary Volvo. Is this true?
According to some sources on the net, Ford had lost $12.6 billion last year so they hired Morgan Stanley as well as Goldman Sachs Group Incorporated to do their management on sales for Ford. Ford Motors Company had this particular strategy to boost up their sales. It’s not the Way Forward plan, its Project Swift. However, the few people who are involved in this plan refuse to give comments because according to them, it is strictly confidential.
According to the European companies, selling some of the Ford UK brands would end a 20-year initiative to broaden the sales rate of these luxury cars. If you can recall in 1998, Ford was able to gain the no.1 because of its Lincoln subsidiary. That was even before they had Dearborn and Michigan-based production plants for both Land Rover and Volvo.
“This company desperately needs focus in terms of preserving its capital and concentrating its management resources. It currently has too many mouths to feed,” said Casesa Strategic Advisors LLC’s Managing Partner in New York, John Casesa.
Last week there were news about Ford to sell some of their UK brands. Some ford officers were noted saying, they are open for option. This was the same thing that the officers of the Chrysler group said when they plan to sell the brand. So many people have assumed that Ford will sell their UK brands such as Land Rover and Jaguar. As for Volvo, the highest profitable subsidiary of Ford, the US car maker doesn’t have any plan of selling it.
However, on the news that I read today, Ford Motor Company is seeking for buyers of their brands Land Rover, Jaguar including their most cash-gaining subsidiary Volvo. Is this true?
According to some sources on the net, Ford had lost $12.6 billion last year so they hired Morgan Stanley as well as Goldman Sachs Group Incorporated to do their management on sales for Ford. Ford Motors Company had this particular strategy to boost up their sales. It’s not the Way Forward plan, its Project Swift. However, the few people who are involved in this plan refuse to give comments because according to them, it is strictly confidential.
According to the European companies, selling some of the Ford UK brands would end a 20-year initiative to broaden the sales rate of these luxury cars. If you can recall in 1998, Ford was able to gain the no.1 because of its Lincoln subsidiary. That was even before they had Dearborn and Michigan-based production plants for both Land Rover and Volvo.
“This company desperately needs focus in terms of preserving its capital and concentrating its management resources. It currently has too many mouths to feed,” said Casesa Strategic Advisors LLC’s Managing Partner in New York, John Casesa.
posted by ShaneCarter at
7:14 PM
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