SPIED: Jaguar's JaguarDrive Transmission Design

Here is something from Ford Motor Company's British luxury brand.
The spy photographer's at World Car Fans (WCF, www.worldcarfans.com) spotted the image of the "JaguarDrive", which is the latest transmission design interface from Jaguar Cars. According to Jaguar officials, the JaguarDrive will be installed in the new Jaguar C-XF mid-size luxury sedan, but the spies at WCF found this new Jaguar transmission on the XKR test car.
To give you a brief info about the JaguarDrive, the British automaker described this new system as: "Sink into the C-XF driver’s seat and a jewel-like Power button pulses on the centre console – its rhythm representing the heartbeat of the car. Press the button and beneath your hand, concentric aluminum rings spiral downwards to allow the new circular JaguarDrive Selector to nestle directly in your palm."
Meanwhile, check out what the WCF spies said about this JaguarDrive stuff:
"It appears that JaguarDrive - Jaguar’s new transmission interface previewed on the C-XF concept - may be in development for more than just the new Jaguar XF. We spotted this XKR test car, sporting a camouflaged front bumper, which prompted us to take a closer look inside. We were surprised by what we saw, or rather, what we didn’t see. The car’s normally prominent J-gate shifter was notably absent. The transmission tunnel was covered with fabric, so we couldn’t see what resided in place of the J-gate, but whatever it was, it laid flat, with no vertical protrusion to speak of, which pretty much describes the gear selector used in the C-XF concept. Some serious computer diagnostic gear sat in the passenger seat, and a mass of wires fed directly into the transmission tunnel, further suggesting that there is some real engineering work going on here."